The SADP strategy for easy sales at higher prices!
Today’s message is about the SADP Strategy to make easy sales at higher prices.
SADP stands for Sell A Different Package:
Here’s an example to explain how it works…
An insurance sales trainer in the United States sold a three-day workshop that helped insurance sales people to make more sales. They included a year of support after people attended the three-day workshop.
The workshop sold for $699 and was always sold out. The insurance sales trainer hired a marketing consultant to advise them on how to make more money from this workshop.
The marketing consultant advised the sales trainer to Sell A Different Package.
The value of the workshop is not the three-day workshop the marketing consultant told the sales trainer. It’s the year of support that people get after they attend the workshop.
The marketing consultant did three things.
1: He gave the workshop a brand new name with a brand new sales copy.
2: He sold it as a year-long program to increase insurance sales that were kicked off with a three-day live workshop.
3: He put the price up to $4,699. (A 700% increase in price.)
Guess what happened?
That’s right the program was 100% sold out.
So the insurance sales trainer now made an extra $4,000 for every sale. (And they made exactly the same number of sales as before.)
Take Action:
How could you Sell A Different Package around what you do? In other words, a package that is priced higher that people are keen to buy?