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Business Success Thursday # 56

The SADP strategy for easy sales at higher prices!

Today’s message is about the SADP Strategy to make easy sales at higher prices.
 

SADP stands for Sell A Different Package: 


Here’s an example to explain how it works…
 

An insurance sales trainer in the United States sold a three-day workshop that helped insurance sales people to make more sales. They included a year of support after people attended the three-day workshop.


The workshop sold for $699 and was always sold out. The insurance sales trainer hired a marketing consultant to advise them on how to make more money from this workshop.


The marketing consultant advised the sales trainer to Sell A Different Package. 


The value of the workshop is not the three-day workshop the marketing consultant told the sales trainer. It’s the year of support that people get after they attend the workshop. 


The marketing consultant did three things.


1: He gave the workshop a brand new name with a brand new sales copy.


2: He sold it as a year-long program to increase insurance sales that were kicked off with a three-day live workshop. 


3: He put the price up to $4,699. (A 700% increase in price.)


Guess what happened?


That’s right the program was 100% sold out. 


So the insurance sales trainer now made an extra $4,000 for every sale. (And they made exactly the same number of sales as before.)

Take Action:


How could you Sell A Different Package around what you do? In other words, a package that is priced higher that people are keen to buy?

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