Today’s quote: “Anyone with half a mind could see that,” said Tiffany. Miss Tick sighed. “Yes. But sometimes it’s so hard to find half a mind when you need one.” – Terry Pratchett
A colleague had the opportunity to chat to an interesting person who was the number one Ford salesperson in South Africa.
He told him that one of the things he used to do was look at the records of every person who had booked their car in for a service at the dealership he worked at.
If any of these people met certain criteria in terms of age of car and other factors he would ring them up and have a quick chat.
He made easy sales every month by doing this. This is an obvious thing to do but very few of his sales colleagues took the time to do the same thing. It reminds me of the old saying.
‘Common sense is not that common.’ In other words, we often miss the obvious ways to increase sales because we are so used to doing things a certain way.
What obvious ways to increase sales are you overlooking in your business?