Business Success Thursday Volume 138! List things you could do for the sales process that would be of benefit and value to your customers!

Today’s quote: “When you serve the customer better, they always return on your investment.” – Kara Parlin

No matter what product or service you sell, there are usually a large number of other businesses offering something very similar. So, with all this competition, how do you get potential clients to choose your business to spend their money with?

A good way to do this is to look at what another business already does that makes you feel special and important. Then see how you can apply this to your business as well.

Dental Muffins and Coffee

A dentist named Paddi Lund does something very interesting as part of his dental service. Once a patient has completed their dental treatment, they are given a delicious batch of freshly baked muffins. These are sugar free and Paddi’s team calls them dental muffins for that reason.

The muffins taste great and Paddi’s patients love them. There is also an amazing coffee machine in Paddi’s dental practice. It looks like something out of a science fiction movie and it makes delicious coffees for Paddi’s patients. The smell of freshly made coffee is also very appealing.

What Paddi has done with things like his dental muffins and his coffee machine, is make his patients visit to the dentist much more enjoyable and interesting. And his clients really appreciate this.

Take Action:

List five things you could do either before, after or during the sales process that would be of benefit and value to your customers.

Which one of these things are you going to start doing this week? How are you going to explain this new thing to your new clients and why it is of value to them.
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