Today’s quote: “Word-of-mouth marketing is the best form of Free promotion” – Bernard Kelvin Clive
There was an interesting story a while ago about a man called Alf Lyon who lived in Auckland.
You can read the full story at this link… https://bit.ly/greatwaytogo
Alf Lyon always said he would make it to his 100th birthday.
And he did just that on Friday, October 23.
Alf reached 100 years and celebrated with a large chocolate cake, balloons and a band of tambourine players in the rest home he was living in.
He had all his letters of acknowledgment lined up on his bedside table – from Queen Elizabeth II, Prime Minister Jacinda Ardern, Auckland mayor Phil Goff and
Governor-General Dame Patsy Reddy.
Staff members sang Alf “happy birthday”, as he lay in his bed.
“He had a piece of chocolate cake then retired – and he just gently passed that same day at 5 o’clock,” youngest son Graham Lyon, 65, said.
“Obviously there’s that emotion. But when you’ve batted 100, there’s nothing else he could do,” Graham said.
“He carried his bat and was all out at the stumps. It was a celebration of a man’s life.”
I thought to myself what a delightful way to go.
Turn 100, have a fun celebration, and then peacefully pass away.
And it reminded me of something really important in marketing.
If you want to make your business famous and unforgettable it helps to have a number of great stories about your business that a lot of people will eagerly share on your behalf.
In other words, people will do what I have just done with the story about Alf.
They will share a great story about your business with a number of the people they know.
What great stories about your business would people love to share on your behalf?